HOW WE WORK

A clear path from
idea to useful work.

You should know what is happening, what is needed from you and how the work connects to your goals.

01 · Understand before recommending

We discuss your business, audience, offer, current challenges and priorities. You share existing assets, required features and a preferred timeline. The outcome is a clearer problem to solve.

02 · Agree on the plan

We define deliverables, exclusions, milestones, revision rounds, ownership and costs in writing. Hosting, advertising spend, paid tools and maintenance are separated where applicable.

03 · Create and review

Content, design and functionality are developed around the customer journey. Feedback is gathered against the agreed scope, keeping decisions understandable and focused.

04 · Check and launch

We review mobile layouts, key links and enquiry paths. Launch depends on approvals and the access required for your hosting or domain. Handover covers agreed access and editing guidance.

05 · Learn from real use

Where ongoing work is agreed, we review relevant traffic, enquiries and campaign outcomes. Improvements are based on evidence, with no promises of a fixed Google position.

Start with your project brief
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Meet Charm guide

Service guide · curated answers

Tell me what your business needs, and I’ll help you find a starting point.