Choose a real audience
Decide which customers, locations and services matter first. Research their questions and search intent before choosing page titles.
Give each service a useful home
Use a dedicated page when a service needs its own explanation and questions. Avoid near-identical pages made only to repeat city names.
Make the website discoverable
Check crawlability, link important pages and submit a sitemap through Search Console. A sitemap does not guarantee indexing.
Write for the buying decision
Explain scope, process, ownership and support. Original project evidence is more useful than repeated claims to be the best.
Measure after launch
Monitor relevant searches and enquiries. SEO needs ongoing improvement; nobody can promise a fixed Google position.
Further reading: Google’s SEO Starter Guide
Prepare your project brief